"The fact of the matter is that social rewards are backwards. A man will get more attention and fame through infamy than accomplishment. As a whole, people can often identify serial killers better than Nobel Prize winners. Not to mention that current gender roles and culture norms devalue hard working "good guys". Women, in turn, follow that social information, popularity, and status when assessing who to select as a "mate". So, we have a mess.
"My point is a simple behavioral one. People perform behaviors where rewards outweigh punishment. Holmes found all punishment and no social reward in doing the right thing. Many other men face that similar situation. Holmes has subsequently found more reward in infamy (no matter how he is punished). How long before other men become disillusioned, disempowered, and follow suit? How long before doing "good" is so unrewarding and punishing for guys that deviant behavior is actually the better option?
"Sure, we can rely on the empathy and morality of these men to not go in that direction. But, does that mean they are any less tortured or desperate? Shouldn't we fix the desperation and change the reward structure, rather than just shaming men into enduring punishing "good" behavior that gets them nowhere?"
A way of discouraging them would be to name and shame these women. Their letters could be opened and photocopied and their names and addresses put online when they say how much they want to be the sex partner of these mass murderers.
My Facebook friend Rookh Kshatriya:
"Women are interested in males who prove themselves superior above other males and who are dominant. Physical violence is the most trivial way on demonstrating your dominance.
If a male rebels against the rules of the group, commits crimes and or kills other people, especially other males, he proves himself to be capable to physical violence, disobedience and fitness. This elevates him immediately in the sociobiological pecking order.
This can be effectively noticed already in the elementary schools, where the bullies are the most popular boys and how the girls have crushes on the bullies.
Women are slaves of their hormones. Women are far less capable on rational thinking and to control their emotions than males, and women will always make their decisions on emotional grounds and never rational. When women see a man is a killer, their hormones interprete this man is an alpha male and a good father candidate. Which makes them to fall in love with the most vicious and violent of all men. It can be safely estimated that 70% of all women would rather be a death row groupie than marry a nerd.
That is why murderers have groupies but scientists don't.
Violence and viciousness is a good procreation strategy for a man in the sociobiological sense. Violent and criminal men get a lot of mating opportunities and they get to copulate often. What they lose in spousal quality they win in quantity.
Generally speaking, marital fidelity is an extremely poor procreation strategy for a man. A man who wildly copulates with as many women as possible is likely to pass his genes on with far greater probability than a husband who is true to his wife.
Even if James Holmes is sentenced to death, he will still have opportunities to mate and procreate. If he manages to pass his genes on before he is executed, he will be an evolutionary winner.
And that is all what really counts."